EvoqueMag announces a new and promising phase for EvoqueMag Brazil. The publication’s next edition will be launched in São Paulo during the second half of August, with entrepreneur Anna Lourensetti serving as Executive Director of the Brazilian operation.
In just five years, EvoqueMag has built a path of international growth that positions it today among the leading publications dedicated to the world of Luxury Travel & Lifestyle. Founded in Lisbon in 2021 by Carla Branco and Edgar Correia, the magazine is currently present in six countries, strengthening its presence in strategic markets such as Dubai and Brazil while consolidating a global community of readers passionate about travel, hospitality, business networking, gastronomy and the brands that define contemporary luxury.
The year 2026 continues to be particularly promising with the arrival of EvoqueMag in Brazil, marking a new moment for the publication, which aims to further expand its relevance on both the national and international stage. Under the leadership of Anna Lourensetti as Director in Brazil, the expectation is to elevate EvoqueMag to a new level of positioning, authority and impact.
The latest edition of EvoqueMag Brazil, launched in April 2026, demonstrated the brand’s potential. The launch was marked by an exclusive gala dinner in São Paulo, bringing together around 150 guests, including entrepreneurs, executives, investors, leading brands and prestigious organizations such as Rolls-Royce, Porsche Sprint Challenge, Hotel Unique and Amigos do Bem, as well as highly influential business figures such as Luciana Albanesi and Luiza Trajano. Representatives from Mercado e Opinião, Elytron Cybersecurity and other prominent business leaders were also in attendance.
“Our goal is to build much more than a magazine. We are creating an ecosystem of connections, business, authority and relevance, bringing together people, brands and leaders who truly move markets and transform industries,” highlights Anna. In addition to her work in the communications sector, Anna Lourensetti also holds highly relevant positions within the business community and currently serves as Ambassador for Mercado e Opinião, considered one of the largest networking groups in Brazil, bringing together some of the country’s leading business leaders.
Recognized for her solid career in strategic communications, public relations and authority positioning, Anna Lourensetti has built, over the years, a reputation for excellence, influence and high-value connections. Regarded by many as the “Queen of Networking” in Brazil, Anna has developed a strategic network of relationships that extends beyond borders, with strong operations and well-established connections across Europe, the United States and the United Arab Emirates. Anna is also the host of Mesa Certa on Record News, a programme that promotes strategic conversations with major entrepreneurs, executives and influential names in the Brazilian business landscape.
According to Carla Branco, Global CEO of EvoqueMag, “Anna Lourensetti’s arrival represents a very important moment in EvoqueMag’s international evolution. Brazil is a market of enormous relevance to our growth strategy, and we were looking for a leader who combined editorial sensitivity, a deep understanding of the luxury universe and a vision aligned with the values that define our brand. I am certain that her experience and passion will contribute to strengthening EvoqueMag’s presence in the Brazilian market, creating new opportunities for the brands, partners and readers who follow us.”
EvoqueMag Brazil is part of the editorial universe of Analogica Group, one of the largest Communication & PR groups in Portugal, also founded by Carla Branco and Edgar Correia, who are highly enthusiastic about this new chapter for the magazine and place their full confidence in the partnership with Anna Lourensetti.
With Anna Lourensetti taking on the executive leadership in Brazil, the South American market is eagerly following the publication’s next steps. The new edition of EvoqueMag Brazil promises to deliver a carefully curated selection of content, strategic connections and exclusive experiences for an audience that values excellence, sophistication, influence and positioning. More than a magazine, EvoqueMag Brazil is establishing itself as a global platform for networking, visibility and business.
