Canva on Tuesday launched Canva Code 2.0, a major upgrade to its AI-powered coding tool that lets users build interactive websites, apps, and experiences using plain-language prompts — and then edit the results as easily as tweaking a Canva presentation. The feature is now available to all of the company's more than 265 million monthly users across every pricing tier, including free accounts. The move is Canva's most aggressive push yet into the fast-growing "vibe coding" market, a category that barely existed 18 months ago but has already minted billion-dollar startups and reshaped how non-developers think about building software. But where rivals like Lovable, Replit, and Bolt.new have focused primarily on generating functional code from text prompts, Canva is making a different bet: that the real bottleneck isn't creating the code — it's making the output actually look good. "Most vibe coding tools stop at functional — generating output that looks the same as everyone else's," Canva states in its announcement. "You might get a working prototype, but making it actually look like yours requires a complex editing surface, a separate design tool, a developer, or endless back-and-forth prompting that rarely lands where you want it.” Danny Wu, Canva's Head of AI Products, framed the product's positioning in stark terms during an exclusive interview with VentureBeat ahead of the launch. "We are deliberately targeting non-technical users," Wu said. "Canva Code isn't a tool we're building for developers. What we're trying to do is bring the power of AI coding — and really lightweight coding — into the Canva platform, while answering our users' requests for more interactivity, more customization, and more flexibility, from websites to interactive presentations." Canva Code 2.0 brings drag-and-drop editing, HTML import, and 75% faster generation to AI-built websites The update introduces several capabilities designed to collapse the distance between generating code and publishing a polished interactive experience. Users can now create Canva Code projects directly inside other design projects — embedding interactive elements within a whiteboard, presentation deck, or standalone page. Canva has also added more than 50 new templates specifically designed for interactive designs, along with the ability to import raw HTML files from other AI coding tools and convert them into editable Canva designs. The performance improvements are significant. Canva says it has reduced average code generation time by 75 percent and cut the median time from initial prompt to a published site by 30 percent. The company also reports that integrating Canva Code into the broader Canva editor — allowing users to treat coded outputs like any other design element — has increased active Code users by 25 percent. Perhaps the most distinctive feature is the editing experience itself. Unlike most AI coding platforms, which require users to re-prompt or modify raw code to make visual changes, Canva Code 2.0 lets users click directly into generated elements to change text, drag and drop images from Canva's built-in library of over 120 million templates and assets, update colors and fonts through a familiar toolbar, or select a specific element and refine it through conversational AI. Every output is fully interactive and automatically adapts to different screen sizes, with a built-in mobile preview. Wu demonstrated the drag-and-drop editing during the interview, showing how a generated conference website could be modified in real time — swapping in photos, changing fonts to branded alternatives, and editing text directly on the canvas. "The key differentiator with Canva Code is the editability and the kindness of the outputs it generates," he said, though he noted one current limitation: "We don't support moving elements around. You still have to re-prompt for that." How Canva plans to compete with Lovable, Replit, and Bolt in the booming AI app builder market Canva's entry into vibe coding at this scale arrives at a pivotal moment for the category. According to market research published by Luminix AI in May 2026, the vibe coding and AI app builder market has reached an estimated $4.7 billion in 2026, with projections pointing toward $12.3 billion by 2027 at roughly 38 percent compound annual growth. The research also estimates that AI-generated code now comprises approximately 41 percent of all code written globally — a figure that would have seemed inconceivable even two years ago. The competitive landscape has grown ferocious. Lovable, which focuses on conversational, design-forward app generation for non-technical founders, has achieved what may be the fastest revenue ramp in the category's history — reportedly reaching approximately $400 million in annual recurring revenue by early 2026, according to Luminix's analysis. Replit, which transformed its browser-based IDE into a full vibe-coding engine through successive AI agent releases, has tripled its valuation to $9 billion and is targeting $1 billion in run-rate revenue by the end of 2026, per the same report. Bolt.new, which runs a full Node.js environment entirely in the browser, scaled from $4 million to $40 million in ARR within months of launching. And then there is Canva, which brings something none of those platforms possess: a quarter-billion-user design ecosystem where brands, teams, and individuals already store their visual identities, collaborate on projects, and publish content. Wu positioned Canva Code not as a direct competitor to these developer-focused tools but as something that fills a gap none of them have addressed. "A lot of the requests that we have been getting and the usage we're seeing is actually with using Canva Code not necessarily as just one artifact, but as part of an overall design, the visual communication they're trying to tell," Wu said. "Like when you have a sales deck, you're able to add a calculator, you're able to add a visualizer of what exactly your product does. That's something where an interactive slide can be worth a thousand pictures." Why Canva's HTML import feature could turn it into a 'finishing layer' for every AI coding tool One of the most strategically interesting features in Canva Code 2.0 is its HTML import capability, which allows users to take code generated by any AI tool

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